Introducing RVO Health


At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey.

The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year. 

Through Optum Store and Optum Perks, we serve health seekers through a range of product offerings. Optum Store sells thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connects health seekers to mental health, condition-based virtual care, and an online pharmacy with options to fit even the busiest schedule. Through Optum Perks, we help millions of people save money on their prescription drugs, over-the-counter medications, and wellness supplements through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing.

Our portfolio includes information on demand, education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts, prescriptions delivered to your doorstep, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products and services are medically-backed, so people can trust that they are getting accurate, legitimate support for their health.

RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.

We are focused on helping people achieve better health & wellbeing outcomes by making decisions easier to make, support easier to find, and care easier to understand.

Jeff Hallock
CEO, RVO Health

Our Leadership Team

Courtney Jeffus
Healthline Group
Brad Graner
Ken Malley
Optum Perks and Business
Steve Olin
Optum Store and Prevention
Dante Gaudio
Healthline Media
Tracy Stickler
Mike Oakman
Technology & Integration
Jess Simon
Faye McCray
Health Equity & Social Impact
Murphy Clark
Finance, Legal & Corp Dev